Background and Bio
I am a creative leader with experience in digital marketing, publishing and photo art direction. For two decades, I have elevated brand awareness through engaging imagery and relatable content. I believe strong creative direction is rooted in authentic communication. My goal is always to bring out the strengths of my team to create a quality brand message that aligns with the customer.
I've worked with luxury fashion and beauty brands, luxury events and upscale auction firms, in both B2B and B2C environments, which has enabled me to develop a trained eye for design, fashion, marketing, branding and fine art. My skill set and work ethic has helped both private and corporate clients grow their revenue and revamp their marketing strategies with stellar results.
My professional dalliances also include podcasting, copy editing, creative writing, video editing, and appearing as a spokesperson for animal welfare.
For leisure, I enjoy creating fine art, cooking and exploring the outdoors.
NOTABLE ROLES AND SKILLS
Acted as Publisher, Art Director and Production Manager with several magazines, publications and media agencies.
Professional experience in team leadership, mentoring and coaching for teams and individuals.
Over two decades of experience in editing, publishing and media for websites, podcasts, blogs and documentary films.
Acted as an internationally published spokesmodel, marketer and nonprofit board member for animal rights activism.
Roles + Projects
Maintained a prominent leadership role in B2B and B2C marketing and client relations. Offered expert-level management, strong design and kept a close eye on market trends. Seamlessly managed production, photography and website teams while acting as client liaison as needed. Achievements: Graphic Design USA Award Winner, 2014-2019
Goldberg Coins & Collectibles - Advertising Director, 2005-2012
Managed in-house design and production of brochures, ads and mailers.
Achievements: NLG Catalogue of The Year Winner, 2007, 2009-2011
Lone Star Magazine - Art Director, January - September 2019
Art Director for revamp and relaunch of trade publication for local Houston Porsche club. Worked with board and contributors. Ensured publication became modernized while remaining on-message to subscribers.
Responsible for entire publication, managing content submissions, publication layout and design, file delivery, website, and managing social and web presence. Attended events to market and network.
Offbeat Home & Life, Offbeat Bride
The Daily Meal
Surviving Valentine’s Day – via The Daily Meal
The Official Beretta USA Blog
PRINT ARTICLES + FEATURES
Drive-In Magazine 05/2012
Atomic Bombshells Magazine 05/2012 Spring
Bachelor Pad Magazine 03/2012
Hosting With Style - Beretta Fleur's Guide to Parties and Homemaking - Author and Creative Director
Motherhood Is Easy - Illustrations , Cover - As Carrie Skupinsky
Dames, Planes & Automobiles Calendar - Publisher 2015-2017
Pinups for Pitbulls - Spokesmodel, Calendar Designer and Board Member 2007-2011